Vertical 3D video
Production notes
A 3D product video.Built for the vertical screen.
On Instagram Reels, TikTok and YouTube Shorts, the video fills the phone screen, under the buttons and the caption. A product film designed for landscape rarely adapts well.
In short: frame the scene in 9:16 from the start, show the product within the first second, keep text and logo out of the areas covered by the interface, and plan cleared sound. An animation up to 15 seconds costs €900–1,800 excl. VAT, delivered as MP4.
What I offer: a 3D motion design framed for 9:16 from the start, with previews to approve before the final render, delivered as MP4.
Cropped landscape film or film built for vertical
| Item | 16:9 film cropped to 9:16 | Film built for 9:16Me |
|---|---|---|
| Product framing | Edges are cut off; the product can leave the frame | Every shot is composed for the height |
| Text and logo | Often under the caption or the buttons | Placed inside the safe zone |
| Hook | Designed for a wide screen | A full-frame product detail from the first second |
| Ending | Hard cut | Loop possible, planned in the scene |
Production notes
The 9:16 format and resolution
All three platforms favor vertical. For Instagram Reels ads, Meta asks for 9:16 at 1440 x 2560 pixels, in MP4 or MOV. TikTok recommends 9:16 for its ads, from 540 x 960 pixels.
YouTube says 9:16 is best suited to Shorts. A landscape video can still run there, but with blurred bands at the top and bottom.
In 3D, resolution is set at render time. Rendering once at the most demanding size, then deriving the other versions, avoids a new render for each platform.
Cropping a 16:9 film to 9:16 keeps less than a third of its width. The Devialet and SCUF films shown on this site are 16:9: a vertical version is decided at the framing stage, not in the edit.
Length, hook and loop
The limits are generous: up to 3 minutes for a vertical or square Short, 0 seconds to 15 minutes for a Reels ad, up to 10 minutes for a TikTok ad. For action-oriented Shorts ads, Google recommends vertical videos of 10 to 30 seconds.
The feed moves fast. The product, or a movement that announces it, should appear in the first second: a reflection on a headlight, a spinning wheel, a lid opening. A long fade-in often gets skipped.
A short animation can end on its opening frame. Playback then restarts with no visible cut. This loop is planned in the 3D scene, with the camera path, not in the edit.
Safe zones and sound
The interface covers part of the frame: account name, caption, buttons. Meta asks advertisers to keep at least 14% at the top, 35% at the bottom and 6% on each side free of text, logos and key elements.
On TikTok, the safe zone depends on the format and the caption length; the platform provides downloadable templates. On YouTube Shorts, a column of buttons sits on the right side of the screen. These templates go over the video in the edit, before export.
Meta calls sound optional but strongly recommended, and Google recommends music or voiceover in Shorts ads. The picture still has to make sense without sound, since part of the audience may watch muted.
On rights, YouTube blocks worldwide any Short over one minute with an active copyright claim. Licensed music or sound design made for the film avoids that risk.
Example: the #LaBoiserieMVSRS contest
In early 2026, La Boiserie launched the #LaBoiserieMVSRS contest, with every Audi RS and every BMW M up for grabs, open in particular to content creators. Nicolas Papin entered with a vertical video made entirely in 3D. It was not a commission from La Boiserie, Audi or BMW.
The video follows a green Audi RS through a light tunnel, with light trails and close-ups of the headlights and wheels, then ends on a landscape with the contest poster. The 3D was made in Cinema 4D and Octane Render, the edit in After Effects and Premiere Pro.
It reached 800,000 cumulative views on TikTok, and over 100,000 on Instagram according to its post. Lucien from La Boiserie said live in a video that he liked it. It did not win one of the two cars set aside for creators, an Audi RS Q3 or a BMW X3 M.
Those views show that a vertical 3D film can hold attention in the feed. They do not prove that a product video will sell: sales also depend on the offer, the price, the distribution and the page that follows.
What I offer
I create 3D motion designs framed for vertical, in Cinema 4D and Octane Render. You approve previews before the final render, and you have one point of contact from brief to delivery.
An animation up to 15 seconds, rotation or camera path, costs €900–1,800 excl. VAT; a complex animation, €1,800–3,500 excl. VAT. I deliver MP4, plus a PNG sequence for rotations and camera paths. A 16:9 version of the same scene is priced in the quote.
I work for brands, agencies and creators, remotely, including with teams in the United States. White-label work and NDAs are possible depending on the contract.
Where these figures come from
Meta: Ads Guide, “Instagram Reels” page (format, resolution, length, safe zones, sound). TikTok: Ads Help Center, “TikTok Auction In-Feed Ads” page (formats, length, safe zones). Google: YouTube Help, “Understand three-minute YouTube Shorts,” and Google Ads Help, “Your guide to YouTube Shorts ads.” Pages checked on October 26, 2026.
Platform specs change often: check them before export. The view counts and La Boiserie’s reaction come from Nicolas Papin and his posts; prices are those listed on this site.
Frequently asked questions
Can I get both a vertical and a landscape version?
Yes, if it is planned at the framing stage. Each format gets its own shots and its own renders; the second version is priced in the quote.
How long should it be?
The platforms accept far more than you need. For an action-oriented Shorts ad, Google recommends 10 to 30 seconds; my base offer covers an animation up to 15 seconds.
Do 800,000 views guarantee results?
No. Those views measure attention on a contest video, not sales. A product video’s results also depend on the offer, the distribution and the media budget.
What do I need to provide?
The product’s 3D or CAD file if you have one, otherwise drawings and photos, then the target platforms, the on-screen text and the delivery date.
