Roche · Novembre Perle

Making the invisible visible.

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Credits

Art direction and 3D: Nicolas PapinModeling, simulation, animation, shaders and 3D renders
Format: 3D animation & 2D motion
Campaign: Novembre Perle
Featured brand: Roche France

The project in detail

Context: François and Marion Icart reached out to me for Roche France’s Novembre Perle campaign.
My role: I handled the full art direction and all of the 3D: modeling, simulation, animation, shaders and 3D renders.
Process: Art direction, references, moodboard, storyboard, still frames, client feedback, then the final 3D renders.
Deliverables: MP4 films, a Google Cardboard VR version and a few printable posters.
Timeline: Two months.

Preview

Detail of the pink anatomical network in the awareness film. — Moving into detail.

Dark lungs and annotations in a 3D anatomical visualization. — Materials tell a story.

Anatomical view of lungs with overlaid annotations. — Guiding the eye.

Three representations of lungs in the Roche film. — Seeing the whole.

Roche · Novembre Perle

3D Motion Design

3D that makes things clear.

Anatomical views, material changes and animated annotations form this awareness film. Moving from the body to lung details connects 3D animation and 2D graphics in a single visual narrative.

A collaborative project presented on Behance as “Roche France — Sensibilisation au cancer du poumon”. Awareness messages are those of the original film.

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